For our long-time clients, Amini & Conant, we devised a strategic outreach campaign designed to reach individuals affected by a Mercedes Benz class-action lawsuit. The challenge: convince those affected to opt-out of the class actions suits and accept representation from our client.
We built a dynamic Google and paid social campaign to lead Benz owners to a landing page designed for conversions. Using research and analysis of the target audience, we created collateral that appealed directly to Mercedes owners while communicating authority and inspiring trust.
Our media team continuously optimized the campaign throughout its six-week duration, pivoting towards the most successful channels and targeting strategies. The campaign succeeded in capturing over 250 high-quality leads resulting in 31 new clients, including a fleet of 74 vans.